real angles.
real lift.
We help DTC brands scale paid spend profitably. Each study starts with the angle we found — then the production that scaled it.
Plant Perfect
An ingredient-anxiety angle cut CPA by 38% and made Plant Perfect a top protein brand on TikTok and Meta.
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Cleo Skin
A 'show the receipt' transformation angle lifted ROAS 2.6x and built community trust that compounded month over month.
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Wild One
A 'modern pet parent' POV angle cut CPA 31% and turned Wild One into a default choice for a new generation of owners.
read studyFound the angle that beat a crowded protein category.
Plant Perfect was stuck. Spend was capped at ~$60k/mo because every push past it sent CPA above breakeven. Their creative looked like every other protein brand — clean studio shots, macro callouts, founder testimonials.
Signal Mapping surfaced the real driver in the reviews: distrust of 'mystery' protein blends. We built the entire angle bank around ingredient transparency — 'read the back of the tub' teardowns, side-by-side label comparisons, and a recurring 'what's actually in your protein' bit.
The Production Engine turned that one winning angle into 40+ variations a week — creator label-reads, AI UGC pantry scenes, and meme-native 'ingredient detective' edits across vertical and square formats.
Within 60 days CPA dropped 38%, ROAS climbed to 3.4x, and spend scaled to $210k/mo while staying profitable.
Turned proof-of-results into a repeatable creative system.
Cleo had a great product and almost no creative system. Polished brand ads stalled, and they couldn't tell which message actually drove purchases — so scaling spend just inflated CPM.
We mapped the highest-intent angle to skepticism: does clean skincare actually work? The strategy centered on transformation reveals with timestamps and verifiable receipts, paired with organic seeding to make the proof feel earned.
Creator-led before/after UGC, dermatologist-style explainers, and hook tests shipped weekly — a steady volume of variations on the proof angle rather than scattered formats.
ROAS hit 3.9x, CPM more than halved, and sustained monthly growth followed as the community amplified the proof.
Made relatability the angle that drove product trials.
Wild One's premium positioning read as aspirational but distant. Ads drove awareness, not trials, and CPA wouldn't budge as budgets rose.
The winning angle was POV reframe: drop the viewer into the chaotic-loving reality of modern pet parenting. We built a hook library around relatable pet-owner moments rather than product beauty shots.
Creator partnerships plus AI UGC let us produce dozens of 'a day with your dog' variations weekly, each testing a different relatable moment as the hook.
CTR more than doubled, CPA fell 31%, and monthly product trials grew 3.3x — making Wild One a go-to for modern pet parents.
your brand,
next on this list.
Book a strategy call or get a custom creative plan and we'll find the angle worth scaling.